Today it is no longer a question as to whether blog or website speed is relevant for your business. There are millions of websites out there selling similar products and the moment your site fails to load, potential clients search for alternatives and that kills your business. Despite this reality, many still do not fully understand why speed is so important. Just people don’t like standing on long queues at the grocery store, they also would not like to spend time waiting for a website to load.
In this article I help you understand the relevance of speed to your website or blog. We would further help you to understand ways to improve your speed in order to attract and retain a larger audience and grow your online presence and business.
Table of Contents
- Top five reasons to increase your website speed and grow your business
- The Faster your site the more audience you retain
- Faster websites rank higher on search engines
- Faster websites help you make more sales
- Fasters websites help you retain more customers
- Faster websites results in better reviews
Top five reasons to improve your website speed
#1. The Faster your site the more audience you retain
All content creators want more views, more sign ups to your newsletter and other content or any online offering. It is hard to get this ideal outcomes from a slow website. Slow websites will discourage many and they will search for alternatives. Choose to make your website faster and get more signups, no matter what it is you want people to sign up for.
#2. Faster websites rank higher on search engines
If you want to get your website or blog rank faster on google and other search engines, make the site faster. This is an easy way to boost your SEO without investing a lot of time or money. It is stated by Google that site speed is a significant factor in its site rankings now. Since google is focused on keeping its users happy, sites that load faster keep users happy.
#3. Faster websites help you make more sales
Just like restaurants and grocery stores that serve customers better get more sales, online stores that serve customers faster with fast speed also make more sales. No customer want to spend so much valuable time trying to buy online. The slower your site the more people will abandon shopping carts and you make no sales. It is important to optimize your site speed in order to increase sales
#4. Fasters websites help you retain more customers
In physical shops, people return to coffee shops where they get fast and great service, this is similar to online stores. People will return to your online store if they experienced faster speed before. This will lead to more word of mouth referral and more loyal customers.
#5. Faster Websites Give you Better Reviews
People are happy to give reviews when they experience something really good. Fast websites can give people a reason to want to leave a review on your site. These reviews will assist in organic marketing.
- How to Improve your website speed
Website speed is a critical factor in the success or failure of your website. It is important to pay attention from the conception to the design and implementation of your site on speed. Choose to optimize all aspects of your site for speed. Check the images, the number of ads, plugins , use catching plugins on your site and more.
These and other elements will assist you to improve your speed and give you better results.