These days, being a great writer with a wonderful blog is not good enough to get readers to be enthusiastic and visit your blog regularly. Promotion has become a critical lifeline part of content writing that no writer can ignore. Selling your great content is critical these days because there is lots of similarly great content being created and shared on the internet daily that also competes for the attention of readers. There are over 600 blogs on the internet today and your blog is just one of them.
If you want your blog to stand out from the over 600 million blogs online, you need to commit to doing something different. You have to choose to commit to marketing your blog and having a long term strategy to grow organic traffic.
In this article we guide you on how to promote your blog and increase organic traffic so that it can stand out from the over 600 million blogs on the internet.
Table of Contents
- Capitalize on Social Media Promotion
- Make Content that meets the needs of your readers
- Craft great headlines
- Optimize your content for mobile
- Market your content on other platforms
The following section presents the top five tips to assist you drive traffic to your blog and make your blog stand out from the over 600 million blogs online.
#1. Capitalize on Social Media Promotion
When you have made great content and even made it SEO friendly, the question you need to ask yourself, is “where do your readers hangout?”. You have to be where your readers hangout and research points to the fact that over 2 billion people hangout on Facebook alone monthly and all other social media platforms receive millions of visitors monthly. So it is no longer a question of personal preference on where you like or dislike social media. It is a question of being where your potential target market is.
Today, sharing your content on social media is the right thing to do and most of your target market hangout there anyway. You need to capitalize on this opportunity and use it to share links and headlines to your blog to attract and pull traffic away from social media to your blog post. Use social media to present yourself to your audience, interact with them and redirect them to your blog. Have a social media strategy and grow incrementally starting with maybe two platforms and growing to include others if you are just starting out. You need to choose among, Facebook, LinkedIn, twitter, Pinterest, Instagram, and TikTok among others.
#2. Make Content that meets the needs of your readers
While many hang on the saying that “content is king”, the reality is that “Only great content that meets the needs of a specific audience is king”.
Therefore doing proper audience research to ensure that the content that you create meets the needs of your target audience is no longer an option.
Never focus on creating the kind of content that you would like to read but choose to capitalize and create content that meets the needs of your target audience.
Social media and other google analytics tools offer you great opportunities to get to know your audience, their preferences, their needs, their search interest and others so that your content should be targeted to meet specific needs.
What do they like? What are their favorite topics? Write about what you love, but it never hurts to give the audience what they want, too.
Knowing and meeting your audience needs consistently will position your blog as the go-to blog and you as the expert and will drive traffic to your site and help you grow your business
#3. Craft Great Headlines
Many people read the cover of a book and make a decision on whether to read the book or not. Covers sell books just as headlines sell blog post. Especially for readers who are new to your blog, the one thing that might attract them is the headlines. Be deliberate in choosing attention grabbing headlines.
Many readers will not only pick blogs based on headlines but are more likely to share blogs with attention grabbing headlines. Great headlines intrigue readers into wanting to read the blog that goes with the headline.
Compelling headlines generate clicks that drive traffic to your blog. Use humor or mystery to help build your headlines.
#4. Market On Other Platforms
The internet offers multiple opportunities to distribute your blog post these days. In addition to social media, consider using other content platforms.
A podcast or a YouTube channel are excellent channels to bring your content to new audiences, then direct them back to your blog.
A summary of your blogpost on YouTube and podcast helps to distribute your content widely and points back to your blog.
#5. Optimize Your Content for Mobile
Research shows that over 40 percent of internet users now do so regularly on mobile and the number will grow to over 60% by 2025. So making your blog mobile friendly is no longer an option but a must.
Choose to improve the load speed for your blog on mobile and ensure that it works efficiently on mobile, there are lots of free tools out there to assist you do so. Check free plugins and other free tools.