Many businesses lost connections or engagement with their leads and customers at one point or the other. This can be due to a number of factors: maybe your site doesn’t have the right sales funnel, no effective customer management system, no email automation and more. The article will assist you to build bridges and reconnect with your leads and customers so that you do not leave money on the table.
In the following ten steps I will show you how to created content that can attract and keep your leads and also reconnect with your lost leads and customers.
- “Find out Why they Stopped clicking your content”
Let your readers know that you are checking and care about their actions on your blog. By checking why someone has not opened or checked your email can assist you know if you are no longer meeting their needs with your content or if there is something more that you can do to meet their needs more. Your readers may pay more attention to your content once they know you pay attention to their actions.
- “Meet the needs of Clients not yours.”
The key in getting people hooked on your blog is to always meet their needs. Don’t focus on creating the kind of content that you like but do focus on creating content that meets the needs of your target market. Create for the guest of honor, your ideal customer or client, and they’ll be much more impressed and engaged.
- “Diversify content types.”
Make your content more diversified by using video, white papers, infographics, blog posts, video blogs, podcasts, image memes. There are tons of types of media, and most of us have our preference. Find out what your ideal customer prefers and do that. If they hate video, don’t feel pressured to create a lot of videos. On the other hand, if they hate to read, stop writing the Gone with the Wind-length blog posts. Give them what they want in the form that they want it.
- “Constantly do customer research.”
Research assist you to know the needs of your client s and try to meet them through your content creation. You’ll have to do some research, conduct studies, and accumulate knowledge so that you can be a one-stop shop for their needs in your industry. For instance, if you sell garden plants you can create an online library of everything they need to know about selecting a plant, caring for a plant, and reaping the harvest or enjoying the flowers. If they don’t have a need to go elsewhere for their info, they likely won’t.
- “Connect with your customers.”
Customers are looking to do business with people they know, like, and trust. A bias most people have is that they tend to trust people who remind them of themselves. Be real and let your audience know and connect with you through real stories that you share.
- “Make every client special.”
Clients are not interested in how many other clients you have. They want to feel like the only one that matters to you. Personalize your approach whenever you can. Turn the spotlight on your customers. Make them feel valued and cared about and share their success stories because you’re proud of them, not because your marketing person told you that you need a testimonial. People can tell the difference.
- “Use Content to educate not for hard sell.”
Content should never be a hard sell that puts someone with their back to the wall. You will have all levels of people in the buying cycle enjoying your content. Instead of adding a hard sell to your pieces, look for ways to be helpful, even if that “helpful” ends up proving they’re not a good fit for what you offer. If you act as a resource for them, they’ll be back, and if they’re not, they will be sure to tell others about the help you provided.
- “My heart is and always will be yours.”
Digital marketing is a long game, in most instances. You can’t expect everyone will visit your blog and immediately open their wallet. Often, they need to get to know you. One of the easiest ways for this to happen is for you to publish consistently. Let them see your content on a regular basis. Get in front of their streams by posting consistently. Use engaging, targeted social media ads that appeal to them. Show them you’re there and providing them with what they need.
- “You have bewitched me.”
While that’s a good line from Pride and Prejudice, it probably won’t work well in business communications. Create content that speaks to clients. There are two things to consider when creating your tone:
- Your industry/client expectations
- What your customers need from you
If you’re a hip app-designing start-up, write exactly the way your 23-year-old intern speaks. If you’re an investment broker for Boomers, you need to instill confidence through your communications. But any way you look at it, you need to create content that will build a rapport between you and your customers. Never alienate through word choice.
- “It’s like in that moment, the whole universe existed to bring us together.”
Everyone loves a story and storytelling is one of the most engaging things you can do in content. Your business story should be encapsulated or flavor all of your communications. With your business story, you want to:
- Let people see a deeper side of you, one they identify strongly with
- Entertain and inspire them
- Showcase your customers as the hero (while you are the sage that helped)
Creating engaging content comes down to a few basics–knowing your ideal customer and what they need. Once you know them and the solutions to their challenges, you can begin bringing them exactly what they’re looking for and start creating a happy ending you’ll both love.