Table of Contents
- Introduction
- Reasons why consumers chooses one store over the other
- Convenience and location
- eputation and word of mouth recommendations
- Quality of products or services
- Competitive pricing
- Great customer service
- Convenient hours of operation
- Product/service guarantees or warranties:
- A wide selection of products or services
- A wide selection of products or services
- Loyalty and rewards programmes
- Conclusion
1. Introduction
Online business are growing very fast and taking market share from physical brick and mortar businesses. However, there are still many traditional consumers who would prefer physical store visits in order to make a purchase. It is important for all physical businesses to understand how to attract and keep the decreasing number of consumers who want physical store visits. In this article I present ten top reasons why consumers will buy from one physical store and not the other.
2. Top Reasons why Consumers Choose to Buy from one Business and not the other
- Convenience and location: Just as people will want to find whatever they are searching for from e-commerce stores easily, this is the same with physical stores. People often choose businesses that are located in close proximity to their homes or workplaces. This makes it easy for them to drop in and make a purchase or get a service done without having to travel too far.
2. Reputation and word of mouth recommendations: Consumers often rely on the recommendations of friends, family, and online reviews to decide which businesses to patronize. A business with a good reputation is more likely to attract customers than one with a poor reputation. Physical businesses need to continue to ensure that each customer that walks through their doors leaves with a good story to tell.
3. Quality of products or services: Quality remains a key factor in many consumers’ buying decisions. Consumers are often willing to pay more for higher quality products or services. Businesses that offer high-quality products or services are more likely to attract and retain customers than those that don’t.
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4. Competitive pricing: Consumers are always on the lookout for good deals and discounts. Businesses that offer competitive pricing are more likely to attract customers than those that don’t.
5. Great customer service: Good customer service can make a big difference when it comes to attracting and retaining customers. Businesses that provide prompt, friendly, and efficient service are more likely to be successful than those that don’t.
6. Convenient hours of operation: Consumers appreciate businesses that are open when they need them to be. Businesses that have convenient hours of operation are more likely to attract customers than those that don’t.
7. Product/service guarantees or warranties: Consumers like to know that they’re protected in case something goes wrong with a product or service. Businesses that offer guarantees or warranties are more likely to attract customers than those that don’t.
8. A wide selection of products or services: Consumers appreciate businesses that offer a wide variety of products or services. This makes it more likely that they’ll find what they’re looking for and be satisfied with their purchase.
9. Special promotions or discounts: Consumers like to feel like they’re getting a good deal. Businesses that offer special promotions or discounts are more likely to attract customers than those that don’t.
10. A loyalty or rewards program: Consumers appreciate businesses that reward them for their loyalty. A loyalty or rewards program can encourage customers to come back and make more purchases.
Conclusion
In conclusion, the reasons why consumers choose one local business over another are varied, but these top 10 reasons are often the most important factors. Businesses that can offer convenience, reputation, quality products or services, competitive pricing, positive customer service, convenient hours of operation, guarantees or warranties, wide selection, special promotions or discounts and loyalty or rewards program will likely attract and retain more customers.