This article share you some of the top expert forecast for 2023 using 2022’s algorithm updates to prepare you for Google’s next move and get ahead of the curve.
It goes without saying that the year 2022 has been a whirlwind of a year for the SEO secretor, and this trend shall continue into 2023 and beyond.
In 2022 alone, Google dropped eight confirmed and unconfirmed updates . This left many companies scrambling to keep up.
This massive volatility, affects how companies can adapt their SEO strategy to keep it fresh and relevant?
The question on everyone’s mind is “how will 2023’s algorithm changes affect SEO strategy for companies”?
How can you prepare for Google’s next move and get ahead of the curve?
The next section present some of the top predictions from industry experts on 2023 on google and SEO.
1: There will be increase in Google’s Volatility into 2023
Experts predict that volatility could be the new normal.
What makes this year, and possibly next year, so intense is that the time between algorithm updates is getting shorter and they’re starting to roll out on top of one another.
Image by Conductor, December 2022
Google is going to continue to test new features and result types.
What does that mean? More algorithm changes will be happening in less time, which equates to more volatility.
Top three Things To Look out for
- Updates are rolling out on top of one another & in closer succession.
- Updates are starting to roll out faster.
- Google doesn’t care about your feelings anymore.
In 2023, there will be more testing and data requests from Google because of what’s happening in the younger generations, leading us to the next prediction.
2: There will be a surge in Visual Search
Many internet users now go to TikTok and Instagram for their search needs, effectively bypassing Google. This has provoked Google to change to catch up. Gen-Y connect with visuals better because it gives them a better experience. This has forced google to now use more visuals in search.
3 Things To Be Mindful of.
- Take care of your images.
- Make video content.
- Know that Google isn’t the only search engine.
3: More Businesses Will Pay More Attention to Technical SEO.
Google wants to give users a good experience, so it’s becoming more important to ensure your site works on a technical level.
Many companies now know that the solution is to set up a system where your site is constantly monitored, moving towards an “always-on” mentality.
3 Things To be Mindful of
- Your site health.
- Your approach.
- The algorithms you are specifically targeting.
4: Companies Will Waste Money On The Metaverse
It’s wise not to invest in the Metaverse yet since it’s unproven.
3 Things To Pay Attention To:
- It’s not ready.
- There’s no one using it.
- It’s probably going to get super weird, super fast.
5: Everyone Is Going To Forget About Universal Analytics Going Away
Everyone will forget about Universal Analytics going away on July 1, 2023. And it’s going to get crazy for those who never set up GA4.
While most predictions have a lot to do with algorithms, at the end of the day, it’s about the content you create and the experience you provide to your customers, so make sure you’re able to effectively track it in 2023.
It is important that your business deliberately invest in SEO and keeps an eye on all the changes anticipated for 2023 that may affect your business and your SEO investments.