Marketing is the engine of any business. You are not in business until you make a sale. However, in order to be effective there are a lot of things a marketing need to do. These include: graphic design, data analysis, writer, voice-over and more in order to create relevant content. In order to take your content marketing to the next level and get great results you need the right tools.
Top Content Creation Tools
The greatness of any content depends on audience feedback In order for you to get the right response from your audience on your content, you need the right content delivery tools. Irrespective of how great you think you think your content is you need to make sure that it reaches the targeted audience.
To understand your audience you need:
- Understand your customers: Who is your targeted audience and what are their needs?
- Key word Analysis . It is important to understand what your clients are searching for and in order to do so, you can use tools such as Google webmaster tools or BuzzSumo.
- You need to also understand what topics people are curious about in your industry.
- Take charge of customer service and sales: Get insight into what your customers and potential customers are asking about? Scan the different departments in your business. They are a wealth of information about what the customers and potential customers are thinking.
You leverage and save time when you create content that meets the needs of your clients or audience. When you create content that speaks to them, they are more likely to share it, engage with it by liking or commenting on it, and they will see your business as one that understands them.
5 Content Top Creation Tools to take Your Content Creation to the next Level
- You need Image Editing Software
Images play a crucial role in content marketing. In order to do this, you need something easy and quick to create witty memes and image quotes, try one of these apps.
If you’re on the go and looking for apps that are a little more powerful in your ability to alter the image, here are some mobile apps to consider:
You’ll also likely need royalty-free image sites.
If you don’t have time for your own image creation, do a simple search with the free Google Chrome extension for GIPHY. GIFS also make great images for blogs. Post with images gives you the edge as they are more likely to be clicked and shared than those without. Images prompt action from your audience.
- Choose and Use Advanced Graphic Creators
For content creation that includes charts and infographics, the following tools can assist you.
- Choose Great Video Editing Software
Good video editing software can assist you to improve
Here are some to consider:
Choose to also go live from time to time so that you can improve engagement with your audience and they understand you better.
You may also want to choose podcast as an alternative to video. Here’s are some tools to help you create top-notch podcasts.
Why this is important for your business: 45% of users watch more than an hour of video on Facebook or YouTube, while 84% of the U.S. Internet audience watches videos online. Plus, 92% of mobile video viewers share videos with others. You need a slice of the pie for your business.
- Use Blog Topic Generators
You can choose from the variety of blog topic generators out there to generate blog topics for your site. You can use HubSpot, Portent, BuildYourOwnBlog.net, among others.
Once you pick a topic and hammer out a title. Test it on the Emotional Marketing Headline Analyzer to gauge its emotional appeal.
Blog topic generator gives you leverage and saves time: These generators provide ideas based on popular types of posts. They can relieve the pressure of coming up with something at the last minute. Plus, a great title drives people to click and is heavily weighted with SEO. Some writers will spend almost as long on a title as they do the article content.
- Content Aggregator
When you review what is hot in your industry this can often inspire ideas for your own content. You can also share your opinion on a hot topic.
Why this benefits your content creation: A content aggregator is no different than a personalized, electronic newspaper. But it can help you understand what topics are currently receiving a lot of interest. Use this it for inspiration in the same way you would your swipe file.
Conclusion
Content creation and creating great content is king. In order to do so, you need to understand what your clients need and you need to create content that meets their needs. You further need to use tools to understand your target market and also tools to make your content creation efforts easier. These top five tools suggested here are to assist you do just that.